Building a brand is about gaining and retaining the trust of the people you aim to attract and serve. That takes time. To become known as...

What's involved in setting the course for your brand? That's where brand strategy comes in.

Oatly brand provokes yet endears by fiercely holding to a single brand value.

If you want people to choose you're brand you'll have to know how it makes them feel, what else they'd be giving up to get it and more.

About eighty percent of what I do as a brand communication consultant and strategist is write. Even visual communication materials begin...

I had the pleasure of interviewing Shanika Grimes of Artist Made for episode 5, season 3 of Backstage with Bajan Brands podcast.